Better for your customers, the planet, and your station.
Unleaded 88, a biofuel blend, is American made right here in Minnesota. Demand for the fuel has grown
exponentially in Minnesota over the past few years, but particularly since 2022-2023 due to high regular fuel
prices. In 2025, Unleaded 88 sold for an average of 13 cents less per gallon than regular E10 unleaded fuel.
Unleaded 88 not only saves money for drivers who visit your stores, it is also better for the air because it
reduces CO2 emissions compared to regular unleaded fuel—even while delivering an octane boost. It is EPA
approved for all vehicles 2001 and newer, so it can be used by nearly every driver in the state. And, it’s grown
and made right here in Minnesota! Excited to offer a free way for you to promote Unleaded 88 at your station through our new Station Toolkit.
If your station does not offer Unleaded 88, but you are interested in learning about how you can convert
your equipment to offer the fuel, review the Renewable Fuels Association summary document By the Book:
How to Offer E15, and the more in depth E15 Retailer Handbook.
Complete the Form to Download Your Station Toolkit
Content Included In The Station Toolkit
Print Resources
If your station currently offers Unleaded 88 and you would like a new way to reach customers so they convert to the fuel, we have created a Station Toolkit to help spread the word. Included in the toolkit are files for:
- Standard pump topper (12” x 20”)
- Countertop cling
- Beverage cooler cling
- Guide to Marketing Unleaded 88